How to Make Your Google Ads Work Smarter, Not Harder

Easy tips to optimize your Google Ads and get the most out of your spend.

Google Ads can be a game-changer for your business—if they’re done right. But no one has time or money to waste on ads that aren’t pulling their weight. Here are a few easy tips to make sure your Google Ads are working smarter, not harder:

1. Use Negative Keywords

Negative keywords are words you don’t want your ad to show up for. For example, if you sell high-end products, you might want to add “cheap” as a negative keyword so your ads don’t show up for budget shoppers.

2. Optimize for Mobile

A huge percentage of people search on their phones, so make sure your ads are optimized for mobile. This includes having a mobile-friendly landing page.

3. Keep Testing

The beauty of Google Ads is that you can run tests to see what works. Try different headlines, descriptions, and calls-to-action. Track what brings the best results, and keep tweaking!