How to Find Your Brand Voice (And Why It’s So Important)
Your brand voice is how you sound to the world. Here’s how to find it and make sure it hits the right notes.
Your brand voice isn’t just what you say—it’s how you say it. It’s the personality that comes through in your emails, your website, your social media posts, and every other way you communicate with your customers. Getting it right is key to building trust, making connections, and standing out from the crowd.
But how do you figure out what your brand voice actually is? And how do you make sure it’s consistent across the board? Let’s break it down.
1. Think of Your Brand as a Person
If your brand were a person, what kind of person would they be? Fun and friendly? Professional and direct? Maybe a bit cheeky with a smart sense of humor? This is the best way to start thinking about your voice.
Example: At Easy Tiger Agency, we keep things relaxed, a bit cheeky, and definitely not too formal. We like to keep it real with our clients—simple, clear, and fun without sacrificing professionalism. We’re like your smart, straight-talking friend who helps you get things done.
2. Know Your Audience
Your brand voice should resonate with the people you’re talking to. If your customers are millennials, your voice is going to be different from a brand aimed at corporate execs or retirees. Figure out what your audience cares about and how they communicate, then reflect that in your voice.
Tip: If you’re not sure how to speak to your audience, start by listening. Check out their comments on social media, reviews, or even surveys. How do they talk about your product or service? Let their words guide your tone.
3. Identify Your Brand Values
What’s important to your brand? Are you all about transparency and trust? Or is creativity and innovation at the core of what you do? Your brand’s values should shine through in your voice.
Example: If transparency is key, your voice might be more straightforward and honest. If creativity is your thing, your voice might be more playful and imaginative.
4. Pick Your Tone
Your tone can shift slightly depending on the situation. Maybe you’re a bit more casual on social media and a little more professional in an email to a potential client. The key is to keep your voice the same but adjust the tone based on the context.
Example: At Easy Tiger, we keep our voice fun and friendly, but when we’re sending out a project proposal, we make sure it’s polished and professional. It’s all about balancing personality with purpose.
5. Keep it Consistent
Consistency is key when it comes to your brand voice. If you’re upbeat and casual on Instagram but come off cold and corporate on your website, you’re going to confuse people. Every touchpoint with your brand should feel like the same person talking.
Pro Tip: Create a quick cheat sheet for your brand voice. Write down a few adjectives that describe your voice (e.g., “fun, smart, approachable”), along with examples of phrases you’d use or avoid. Share this with your team so everyone’s on the same page.
6. Don’t Be Afraid to Evolve
Your brand voice doesn’t have to stay exactly the same forever. As your business grows, your audience might shift, and your voice might need to adjust slightly. That’s totally okay! Just make sure any changes feel natural and stay true to who your brand is at its core.
Finding Your Voice Is Just the Beginning
Once you’ve nailed down your brand voice, it’s all about weaving it into everything you do—from your emails to your Instagram captions to your customer service interactions.
Remember, your brand voice is what sets you apart. It’s how people will remember you, connect with you, and ultimately trust you. So make sure it sounds like you—authentic, consistent, and totally on-brand.